Purple Marine

Brief

To reinvent Purple Marine’s website presence in order to achieve market leadership in its industry sector.

Solution

To redesign the website to make it easier to use both from a customer and administration point of view.

To achieve a substantial increase in turnover through the website over 12-18 months after the launch of the new website to customers

To increase the potential percentage of orders made on-line relative to telephone sales. Although a considerable proportion of the products listed may be seen as ‘advice required’ it is still reasonable to suggest that telephone to web sales should be approaching 50:50.

The objective is to provide a seamless user experience across the entire Purple Marine website, whether this is in value added content such as news and events or product listing and on-line ordering – and wherever possible to speciality services such as Team Purple.

Website designed by Insignia website design devon